Can Scent Really Help Sell a Home?
It’s not just how a home looks - how it smells can leave a lasting impression.
When preparing your property for sale, the visual appeal is only part of the story. Buyers connect with a space using all five senses - and scent plays a surprisingly powerful role in shaping their emotional response. A subtle, pleasant fragrance can evoke a feeling of calm, comfort, and even nostalgia. On the flip side, an unpleasant or overwhelming smell can be off-putting and hard to forget.
Here’s how to harness the power of scent during your open homes - without overdoing it.
Scents That Sell: What Works (and What Doesn’t)
Let’s look at the types of scents that can enhance your space without overpowering it:
Fresh Foliage
Instead of fragrant bouquets, opt for leafy green foliage or indoor plants. They not only purify the air but bring a lively, organic feel to the room. Plus, they’re versatile and complement any interior style.
Candles (Used Sparingly)
Candles can add warmth, but tread carefully. What smells divine to you might be off-putting to someone else. Choose a light, neutral scent—think soft linen or white tea—and extinguish the candle well before guests arrive to leave just a hint of fragrance.
Coffee Beans
While coffee lovers might swoon, others may find it overpowering. Use with caution—especially if your property has smaller or poorly ventilated rooms.
Baked Goods (If You Must)
The old trick of baking before an open home? It can feel a little staged these days. While the scent of cookies or banana bread is lovely, it’s rarely necessary and buyers often see through it.
Clean, Subtle Freshness
We all associate “clean” with “well-cared for,” but avoid harsh bleach or overpowering disinfectants. Stick to diluted, naturally scented cleaners—eucalyptus is a favourite for its refreshing, familiar aroma. Again, open windows help distribute the scent evenly.
Using a subtle fresh scent in an open home can significantly enhance a buyer’s experience by creating a welcoming, clean, and well-cared-for atmosphere. You want to evoke positive emotions, mask minor odours, and encourage buyers to stay longer and connect with the space. Scent is closely tied to memory and emotion, so the right scent can leave a lasting, favourable impression - helping the home feel more inviting and desirable.
Need some more inspiration or advice? Learn more about what you can do to enhance your property today.
