Ways To Create an Emotional Connection to Your Buyers
First impressions really count.
When it comes to selling your home, emotions play a key role in building a connection to your buyer. Property Styling creates that feeling when people walk into a home, telling a story that forges a buyer’s emotional connection. Here are some ways to create that emotional connection:
First Impressions
First impressions are like a first date with your buyer. How would you present yourself on a first date? Just like you’d wear the best outfit and wear matching accessories to meet your date, your home can be styled to tell a story and impress the buyer when they arrive. Getting the first impressions right from the start will give you a much higher chance of success in forging a strong connection with the buyer.
“First impressions are everything in property styling. A well-staged home can captivate a buyer’s imagination and create an emotional connection that leads to a sale.”
Entry
The moment a buyer walks into your home is the start of connecting with them. The entryway of your home tells the beginning of the story and presents the lifestyle a buyer can envisage living in your home. While bedrooms, kitchens and living rooms are all key areas when it comes to property styling, many forget that the entrance console is just as important, if not the most! A professional home styling expert will be able to bring out the best impression in the entrance space, through the placement of artwork and mirrors, to grab the potential buyers’ attention and create an emotional moment as they step through the door.
Visualisation
Buyers want to see themselves living within a property. While you might love having your family photos displayed in your home, clutter and personal belongings can affect the way your potential buyers visualise themselves living in the space. Remove and clear the clutter to allow each space of the home to be beautifully and consistently styled so that buyers can see the home as if they can move in and enjoy living there straight away.
Entertaining Lifestyle
Australians love to entertain and it’s deeply rooted in our culture. To create that Australian lifestyle of entertaining in your home, consider professional styling of kitchens, dining and the outdoor areas to reflect this culture. This is a great way to strengthen the emotional connection, especially when buyers walking through the property can envision themselves having a dinner party with guests in your home.
Are you selling your home? Styleness can help. Our experienced property stylists are experts in creating the perfect atmosphere and emotional connection with your potential buyers, presenting an unforgettable first impression as the buyer steps through the door.
